4theRecord
The 4theRecord podcast provides optometrists and eye care teams with practical marketing guidance. Each episode explores what’s working in eye care marketing today, what’s changing, and how practices can plan ahead with confidence.
4theRecord
Must watch
Using Planned Authenticity to Grow Your Eye Care Practice
00:31
Stop Wasting Money on Billboards! Build Your Brand Smarter
00:51
How to Build a Strong Brand Patients Remember
51:20
Meet Tyler - Account Manager at Marketing4ECPs!
00:39
Direct Mail Disrupts Crowded Digital Marketing!
00:47
Communicate Your Services to Your Patients!
00:34
AI Marketing Hacks for Optometrists
00:22
Email Your Patients to Grow Your Optometry Practice!
00:47
95% of People are Your Future Patients!
00:45
Eye Care Marketing: 2025 Review & 2026 Predictions
15:21
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We feature new leaders and innovators in the world of eyecare each week, inspiring young doctors to think outside of the confines of traditional optometry, explore new products and learn about new niche practice opportunities.