Defocus Media Videos

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Xiidra® (lifitegrast ophthalmic solution) 5%: Understanding Inflammation in Dry Eye
43:24
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Xiidra® (lifitegrast ophthalmic solution) and Dry Eye Compliance: Supporting Adherence in Practice
50:47
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Clinical Oculomics: Detect Disease Before Symptoms Appear
38:58
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The Eye Coach: Where Your Practice Is Failing Patients
51:55
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From Student to CEO: Scaling an Amniotic Membrane Business In Eye Care
40:34
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Virtual Assistant in Eye Care: Scale Your Practice Smarter
45:13
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Clinical Trials in Eye Care: An Optometrist's Perspective
31:06
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Ocular Aesthetics & Dry Eye: The $20K–$100K Growth Playbook
40:15
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Top 3 Reasons to Use a Virtual Assistant in Eye Care with Teem
19:24
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The Optometrist’s Guide to Confidence, Networking, and Career Growth
12:55
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Evaporative Dry Eye Relief With MIEBO® (perfluorohexyloctane ophthalmic solution)
30:14
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The Science Behind MIEBO® (perfluorohexyloctane ophthalmic solution)
31:12
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Stellest Myopia Control Lens: The Myopia Control Optometrists Are Using to Slow Myopia Progression
06:21
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The Personal Branding Strategy Every Optometrist Needs
10:44
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Virtual Assistant in Eye Care | Optometry's Staffing Problem Just Got Solved
27:34
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IPL and Light Therapy: The Dry Eye Breakthrough Patients Don't Know About
09:09
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From Solo Eye Care Practice to 4 Offices: Dr. Monica Miller's Growth Blueprint
09:33
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New 2026 Oakley Sports Shield Fusion: Oakley Sutro and Oakley Sutro Lite with 25+ Prizm Tints
08:26
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Can Ozempic or other GLP-1 medications affect your vision?
04:32
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The Complexity Modern Optometrists Are Facing Right Now
01:11:48

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We feature new leaders and innovators in the world of eyecare each week, inspiring young doctors to think outside of the confines of traditional optometry, explore new products and learn about new niche practice opportunities.