Press Release

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New Research from The Vision Council Explores Consumer Behavior in Q3 2026

The Vision Council has released its latest report, Consumer inSights Q3 2026, exploring consumer purchasing behavior surrounding major optical categories in the third quarter of...

Press Release: 2026 Optical Advancement Grant

Transitions Optical received a record number of entries from students across the U.S. It awarded two grants in the amount of $5,000 to optometry students enrolled and attending accredited U.S. optometry colleges. Additionally, five grants in the amount of $1,000 were awarded to students attending or aspiring to attend opticianry programs in the U.S.

ESSILOR® REDEFINES ANTI-REFLECTIVE PERFORMANCE WITH CRIZAL®’S LEAST VISIBLE COATING*1

PRESS PACK  Essilor® introduces Crizal® Natural Look™,Crizal®’s best anti-reflective coating*2, designed to deliver exceptional transparency with reflections that remain barely noticeable. Today, even premium lens coatings...

EssilorLuxottica and Meta Expand AI Glasses Portfolio with Ray-Ban Meta Optics Styles 

The new Ray-Ban Meta collection will include 2 optical-first styles: Ray-Ban Meta Blayzer Optics (Gen 2)  and Scriber Optics (Gen 2). The new frames are more comfortable and customizable with a slimmer  design, featuring interchangeable nose pads, overextension hinges offering an additional 10° of rotation  and adjustable temple tips that can be shaped to match the wearer’s head perfectly. A new dedicated action  button can activate Meta AI with a single press allowing users to access personalized shortcuts and  effortlessly capture content.

Transitions Optical Announces Call for Education Grant Applications

FOR IMMEDIATE RELEASE Optical Advancement grants are open to students pursuing careers as an optometrist or optician in the United States. PINELLAS PARK, Fla., March 9, 2026 – To help...