Press Release


INTRODUCING A LENS LIKE YOU’VE NEVER SEEN May 2023, Milan, IT – Decade after decade, Ray-Ban dares to examine the unexplored. Led by this insatiable curiosity, Ray-Ban turns eyewear...

Transitions Optical Announces Winners of the 2022 Transitions Innovation Awards

Transitions Optical recognized industry leaders for their contributions to healthy sight and innovation at the annual Transitions Innovation Awards ceremony in Orlando.

Transitions and Black EyeCare Perspective Continue HBCU Light Intelligent Tour Aimed at Increasing Diverse...

This spring, the HBCU Light Intelligent Tour returns, bringing an interactive combination of virtual and in-person experiences to Historically Black Colleges and Universities (HBCUs). This innovative educational initiative, organized by Transitions and Black EyeCare Perspective, aims to inspire and attract more Black and African American students to pursue careers in the field of optometry.

New Vera Bradley Frames: Vibrant Patterns By The McGee Group

Bursting with color and style, The McGee Group unveils Vera Bradley's new eyewear collection. Seven innovative frames, from the sleek 'Aylin' to the ultra-light 'Sophie', bring iconic patterns to life. A vibrant fusion of tradition and technology from a trusted name in American eyewear.

Transitions Optical Announces 2022 Innovation Award Finalists 

Transitions Optical announces finalists for its annual Innovation Awards, recognizing outstanding commitment to innovation in the eye care industry over the past year.