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Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing...

In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".

Clinical Guide: Managing GLP-1 Ocular Manifestations and NAION Risks in Optometric...

This SEO-optimized clinical briefing is designed for the optometric community. It synthesizes the AOA Evidence-Based Optometry (EBO) Committee June 2025 clinical report with the professional insights of Dr. Andrew Morgenstern, Director of the AOA Clinical Resources Group, regarding the management of patients on GLP-1 receptor agonists.

Optometry Trends 2026: New Treatments and Technology Including Stellest, Tryptyr, and...

As optometry moves into 2026, the profession is experiencing one of its most clinically rich and technologically diverse periods in recent memory. Reflecting on...

Mentorship in Optometry: A Guide for Optometry Students and Optometrists

Mentorship in optometry is one of the most influential forces shaping confident clinicians, strong leaders, and a sustainable future for the profession. Whether you are an experienced optometrist or an optometry student just beginning your journey, meaningful mentorship does not happen by chance—it is built through intention, trust, and follow-through.

Mindset, Metrics, and Meaningful Growth: How Dr. Fallon Patel Is Helping...

Dr. Patel makes a compelling case that practice growth is not a technology problem or a talent problem, but a mindset problem. The conversation moves beyond theory, arguing that without clear belief in personal value, intentional communication in the exam lane, and systems that turn KPIs into daily action, even the most clinically skilled practices will struggle to scale.

Top 10 Optometry Podcasts of 2025

Widely recognized as a #1 optometry podcast network, Defocus Media connects with practicing clinicians, industry leaders, and optometry students seeking clarity, education, and inspiration. Each optometrist podcast episode is designed to be approachable yet impactful, offering insights that can be applied in the exam lane, the optical, or beyond.

Leadership That Works: Applying the Working Genius Framework in Eye Care...

In this episode of The 2020 Podcast, host Dr. Harbir Sian welcomes leadership consultant Nancy Dewald for a thoughtful conversation on leadership, team effectiveness,...

Low-Dose Atropine Not FDA Approved: What the STAR Study Means for...

The topic of low-dose atropine, not FDA-approved, has become one of the most important conversations in pediatric eye care this year, especially as clinicians turn to the STAR Study for clarity on atropine’s role in modern myopia control. The STAR Study is the largest and most ethnically diverse atropine study to date, evaluating 0.01% and 0.03% atropine versus placebo in more than 800 children across three countries.

Top 4 Tips for Optometry Residency: Real Advice from a Current...

During this Defocus Media conversation, Dr. Darryl Glover sits down with Dr. Toby Wercberger, a vision therapy and rehabilitation resident at SUNY College of Optometry, to break down the realities of residency in a way that’s honest, practical, and student-focused.

Independent. Together. The Future of Independent Optometry with IDOC

Independent optometry flourishes when doctors have the freedom to practice on their own terms—without feeling like they’re doing it alone. That belief is at the core of IDOC’s brand refresh, “Independent. Together.” In a recent Defocus Media conversation, hosts Dr. Darryl Glover and Dr. Jenn Lyerly spoke with Dave Brown, CEO of IDOC (Independent Doctors of Optometric Care), about the organization’s 25-year journey. Brown shared how IDOC’s unified brand, robust data tools, and comprehensive business services are helping private practice optometry become stronger, more connected, and better positioned for long-term growth.