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Independent. Together. The Future of Independent Optometry with IDOC

Independent optometry flourishes when doctors have the freedom to practice on their own terms—without feeling like they’re doing it alone. That belief is at the core of IDOC’s brand refresh, “Independent. Together.” In a recent Defocus Media conversation, hosts Dr. Darryl Glover and Dr. Jenn Lyerly spoke with Dave Brown, CEO of IDOC (Independent Doctors of Optometric Care), about the organization’s 25-year journey. Brown shared how IDOC’s unified brand, robust data tools, and comprehensive business services are helping private practice optometry become stronger, more connected, and better positioned for long-term growth.

Optometry Student to New Grad: Mentorship, Mental Health, and Patient Connection...

In a conversation with Dr. Darryl Glover, new graduate Dr. Svetlana Nunez traced a path from early inspiration to her first steps as an optometrist—highlighting family support, the realities of training, and the habits that sustain mental well-being. This companion article distills her story into practical guidance for clinics and classrooms alike, focusing on optometry student mental health, the experience of a first-generation optometrist, and everyday patient communication that builds trust and inspires the next generation

Strengthening the Retina Referral: How Optometrists and Ophthalmologists Can Transform Geographic...

Geographic atrophy of the eye is a serious, progressive form of age-related macular degeneration (AMD) that can lead to irreversible vision loss. For many years, patients who asked “what is GA?” were told there was no effective treatment. Today, with FDA-approved therapies like Izervay are designed to slow disease progression, the responsibility falls on eye care professionals to identify geographic atrophy symptoms early and ensure patients enter the right care pathway. A clear referral process between optometrists and ophthalmologists is essential to deliver the best outcomes for patients with GA in eyes.

Top 5 Optical Sales Tips Every Optician Should Master

In today’s challenging retail climate, opticians are asked to do more than sell frames—they must deliver a memorable experience that turns every interaction into a relationship. In this Defocus Media episode, Dr. Darryl Glover welcomes Mikki Collins, Business Development Manager for Buying Groups and Alliances at Safilo, to share her Top 5 Optical Sales Tips.

Avoiding the 7 Most Common Financial Mistakes Optometrists Make

Learn seven costly mistakes in optometry practice finances from masked profitability to debt traps and how to fix them. Boost practice profitability today.

The Top 3 Tips on Finding a Job in Optometry with...

Landing the right optometry job or eyecare job can be one of the most important decisions in shaping a doctor’s career and personal fulfillment. Dr. Darryl Glover sat down with Dr. Jasdeep Soni, optometrist, recruiter, and co-host of the Depth Perception Podcast, to uncover the top 3 tips on finding a job in optometry.

Everything that you need to know about Oakley Meta AI Performance...

Oakley Meta is more than a frame—it’s a complete redefinition of what eyewear can offer. From stylish Oakley Meta HSTN glasses with Oakley Meta transition lenses to performance-focused options like the Oakley Meta Vanguard and Oakley Performance Meta AI Glasses, the collection blends technology, comfort, and inclusivity

Elevating Care at Vision Expo West: Oakley Meta, Ray-Ban Meta, Nuance...

Oakley Meta took center stage at Vision Expo West, where the Defocus Media team toured the EssilorLuxottica booth to see how AI, smart eyewear, and next-gen lenses can raise the bar on real-world patient care. Alongside Ray-Ban Meta and Nuance Audio, the team explored how design, fit, battery life, and everyday usability come together to help eye care professionals deliver better conversations in the exam lane and better outcomes in everyday life.

LeadOD: Leadership in Optometry with Dr. Benjamin J. Thayil

Key Takeaways Leadership is the missing piece in optometry education and is just as vital as clinical knowledge. A strong leader shapes workplace culture, which directly...

Optometry Financial Planning: Optometrists and Optometry Students

Takeaways Budget balance mindset. Start optometry financial planning in school by estimating real living costs and your future monthly loan payment, not just the loan...