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Evaporative Dry Eye Relief With MIEBO® (perfluorohexyloctane ophthalmic solution)

Dry eye disease (DED) is a pervasive condition impacting millions globally, and recent data suggests around 86% of dry eye patients exhibit meibomian gland dysfunction (MGD) and resulting excessive tear evaporation as a core cause. In this article, we will explore how specialists like Dr. Mila Ioussifova are helping improve dry eye management by prioritizing patient-centered approaches, deploying advanced diagnostics, and prescribing MIEBO for rapid, sustained relief.*

Building a Personal Brand in Optometry: Networking, Identity, and Growth

Building a personal brand in optometry is essential for career growth, patient trust, and long-term success. In this conversation, Dr. Shaminder Dhaliwal and Dr. Darryl Glover discuss how networking in optometry, confidence, and social media for optometrists can create visibility, strengthen relationships, and unlock new opportunities beyond the exam room.

Virtual Assistants in Eye Care: How Teem Solves Staffing Challenges

Virtual assistants in eye care are helping optometry practices solve staffing challenges, improve workflow efficiency, and enhance patient experience. Learn how platforms like Teem enable practices to implement virtual assistants in eye care, streamline operations, and build scalable systems for long-term growth.

Dry Eye Relief: Intense Pulsed Light (IPL) and Low-Level Light Therapy...

What is the best treatment for dry eye beyond eye drops? Learn how Intense Pulsed Light (IPL) and Low-Level Light Therapy (LLLT) in ocular surface care, including the EPI-C Plus® Light Therapy Solution featuring OPE IPL – Optimal Power Energy® Intense Pulsed Light, target inflammation, improve meibomian gland function, and help restore stable, clear vision for both patients and eye care professionals.

Personal Branding in Optometry: Social Media, Trust, and Practice Growth with...

Personal branding in optometry is changing how patients choose their doctor and how practices grow. In today’s digital world, patient trust begins before the exam through authenticity, visibility, and connection. This article explains how branding in eye care and social media in optometry build patient trust, attract new talent, and support optometry practice growth while highlighting the evolving expectations of new graduates and the need for stronger business education in eye care.

What Is Oakley Shield Fusion? The New Era Of Prescription Sport...

Oakley Shield Fusion is a revolutionary direct-bonding prescription technology designed for the Oakley Sutro and Sutro Light. By fusing a prescription lens directly to the back of the shield, it eliminates bulky inserts and visible "plugs," providing a seamless, 110-degree field of vision. This "Stealth RX" solution allows athletes to access over 25 Prizmâ„¢ lens tints while maintaining the sleek aesthetic and high-performance grip of the iconic Sutro frame.

Dr. Artis Beatty on the Future of Optometry, Private Equity, and...

Future of optometry: Dr Artis Beatty, Chief Medical Officer of MyEyeDr, discusses private equity, teleoptometry, access to care, and professional identity.

Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing...

In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".

GLP-1 Ocular Manifestations and NAION Risks in Optometric Practice

GLP-1 receptor agonists are gaining attention for a possible connection to vision loss and visual changes as their use rapidly increases in the United States. Medications such as semaglutide (Ozempic, Wegovy) and tirzepatide (Mounjaro, Zepbound) are now used by nearly 6% of U.S. adults for diabetes and weight management, making regular eye exams and monitoring for vision changes increasingly important for patients taking GLP-1 medications.

Optometry Trends 2026: New Treatments and Technology Including Stellest, Tryptyr, and...

As optometry moves into 2026, the profession is experiencing one of its most clinically rich and technologically diverse periods in recent memory. Reflecting on...