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Eyecare Marketing: How to Build a Strong Brand Patients Remember

In the first episode of 4theRecord, Tyler Kemp of Marketing4ECPs explores what it takes to build a memorable brand patients trust. Joined by Sarah Nwaerondu and Kevin Wilhelm, the conversation highlights how consistency, emotional connection, and patient experience help eye care practices stand out and grow.

Optometry Podcast: Vision Expo West with Trudi Charest

Marketing expert Trudi Charest grew up in the eyecare industry.  Her father was an optician who owned his own optical, and she started working...