Tag: Personal Branding

Personal branding in optometry is changing how patients choose their doctor and how practices grow. In today’s digital world, patient trust begins before the exam through authenticity, visibility, and connection. This article explains how branding in eye care and social media in optometry build patient trust, attract new talent, and support optometry practice growth while highlighting the evolving expectations of new graduates and the need for stronger business education in eye care.

Dr. Kimberly Chan, an optometrist in Toronto, joins the Four Eyes podcast to discuss how to brand yourself as a clinician. Dr. Chan shares...