Tag: Social Media Management

In the world of online marketing there is one ultimate goal, the Mount Everest of optometric marketing if you will: the quest for the...

Social media is a predominantly visual platform; even Twitter stats show posts with pictures get 35% more retweets. Because your success capturing a patient’s...

In 2015, 95 million Americans shopped Small Business Saturday, the November shopping movement that encourages consumers to invest in their local community by supporting...

Try Googling “When should I post on Facebook?” and the range of different answers will have your head spinning.  Some experts say to post...

If you’ve been actively using your business Facebook page to engage with your patients and community, you’ve definitely been tempted.  That little friendly pop...

There’s no denying the power of the local small business movement and its’ positive impact on growing the independent eyecare market.  A 2016 review...

Save the date! This year’s biggest eyecare hashtag holiday falls on June 27th, and planning ahead for how you will utilize this social media...

So you have your social media channels, but how do you get followers and begin developing brand loyalty to your practice? Studies show curating...

When most of us entered the eyecaer profession, we thought of healthcare as a part of the customer service industry, but yet something nuanced...

It’s 2016 and you’re not alone if it feels like pretty much everyone is a blogger these days. There are fashion, lifestyle, parenting, sports...