Badgley Mischka, McGee Group unveil September lineup

Release of four frames follow brand’s couture history

MARIETTA, GA. – The McGee Group, a family-owned, American eyewear company specializing in the design and manufacturing of eyewear, sunglasses, readers and cases, is pleased to announce four new women’s optical frames from Badgley Mischka.

The September lineup of Badgley Mischka frames continue to offer the elegant style from the highest quality products and design elements for modern, couture individuals – a style that customers have come to expect.

Available in Blush and Amethyst, Devonne has a retro-style shape with thicker sides and corners. Inspired by pieces from the 1970s, Devonne’s transparent crystal acetate displays a wire core, while its endpiece stones and laser etching fashion an iconic lace pattern for a feminine touch.

Lyra, available in Grey Horn and Black, has a modified rectangle frame with flattering uplifts and acetate patterns inspired by couture gowns. It features a 3-barrel hinge with polished rivet detail, and its design gives the refinement of high fashion without sacrificing comfort.

Available in Taupe and Black, Maryl is sure to turn heads with its oversized, uplifting butterfly shape. Its acetate front is complemented by a metal endpiece and décor, which is combined with tapered temples adorned with square and baguette-casted stones to create the perfect balance of metals and acetate.

Vero, available in Lavender and Gold, rounds out the September lineup. It boasts a super-light stainless steel, modified rectangle frame for all-day wearability, while beautiful uplifts create a sense of elegance and femininity. Matte and shiny metal finishes create depths for this frame with raised metal line detail on the temple ends.


The McGee Group, celebrating 40-plus years, markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group represents Vera Bradley, Trina Turk, Mr Turk, Life is Good, Jenny Lynn Eyewear, Badgley Mischka, Ducks Unlimited, XOXO, Totally Rimless, and Argyleculture.

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