Today, Oakley has officially named Travis Scott as their first-ever Chief Visionary, launching a multi-year creative partnership that marks a bold new chapter for the brand.
After years of organically championing Oakley on and off stage, including throughout his record-breaking Circus Maximus tour, Travis Scott is now partnering with the brand to reimagine the future of eyewear, apparel, and cultural design.
Together with his Cactus Jack team, Travis will work closely with Oakley to evolve its product legacy, rework archival styles, and create entirely new innovations that fuse Oakley’s iconic design with his creative perspective.
To celebrate the start of the partnership, a limited Day Zero drop is available today on shop.travisscott.com, offering an early glimpse at what’s ahead.
