Tag: Marketing
Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing...
In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".
Hanging with your Favorite Optometrist: Marketing Update with Dr. Sandi Elevelth
Join Drs. Darryl Glover and Sandi Eveleth discuss marketing in eyecare.
Optometry Podcast: 2021 Digital Marketing Strategies for Eyecare Professionals
Drs. Darryl Glover and Sandi Eveleth discuss the 2021 digital marketing trends. We discuss everything from social media, chatbots, and voice search. The two also jump into the new social media platform, Clubhouse.
Optometry Podcast: Play Chess, Not Checkers with Dr. Adam Ramsey
"We all have 24 hours in a day, it's how we utilize it that makes the difference," explains Dr. Adam Ramsey when asked how...
Optometry Podcast: LinkedIn Marketing with Johnny Wenzel
How can you set your practice apart in 2020? Many optometry offices are leveraging Facebook and Instagram to market to their patients, but very...
Corporate Optometry Nation: Let’s talk Marketing with Dr. Asma Alsalameh
Corporate Optometry Nation's Dr. Maria Sampalis talks to Dr. Asma Alsalameh about starting a new sublease and how she used unique marketing techniques to help...
Corporate Optometry Nation: Sublease, Hiring Employees, and Marketing Strategies with Dr....
Dr. Ken Kopolow graduated from Southern College of Optometry in Memphis, Tennessee. He has several practices in Las Vegas, Nevada with Lenscrafters and Pearle...
Corporate Optometry Nation: Learn how to attract more patients and grow...
Corporate Optometry Nation's Dr. Maria Sampalis talks to Dr. Sandi Eveleth. In this podcast, we discuss marketing strategies for your optometric business. Optometrists have the...