Tag: Social Media

Social media is a predominantly visual platform; even Twitter stats show posts with pictures get 35% more retweets. Because your success capturing a patient’s...

In 2015, 95 million Americans shopped Small Business Saturday, the November shopping movement that encourages consumers to invest in their local community by supporting...

A recent trip back to my alma mater revealed an exciting movement on the campuses of optometry schools around the country. Students today are...

Try Googling “When should I post on Facebook?” and the range of different answers will have your head spinning.  Some experts say to post...

If you’ve been actively using your business Facebook page to engage with your patients and community, you’ve definitely been tempted.  That little friendly pop...

There’s no denying the power of the local small business movement and its’ positive impact on growing the independent eyecare market.  A 2016 review...

With more competition than ever to be your patient's choice for eyewear, creating an optical that inspires your patients to shop is essential to...

This week we talked with Western University Optometry student, Fayiz Mahgoub about his experience being a student in a new program (Western gained accreditation...

Save the date! This year’s biggest eyecare hashtag holiday falls on June 27th, and planning ahead for how you will utilize this social media...

So you have your social media channels, but how do you get followers and begin developing brand loyalty to your practice? Studies show curating...