Tag: Transitions Optical

Transitions Optical has released a new trends report that highlights five trends for the optical industry in 2023. The report and trends were curated based on research and insights that resulted from in-depth conversations with Transitions Pro Forum members in the United States and Canada.

FOR IMMEDIATE DISTRIBUTION Contact Courtney Myers Red Havas 412 512 6542 tel courtney.myers@redhavas.com PINELLAS PARK, Fla., March 29, 2023 – Transitions Optical has announced the appointment of Rose Harris to senior director of marketing,...

FOR IMMEDIATE DISTRIBUTION Contact Courtney Myers Red Havas 412 512 6542 tel courtney.myers@redhavas.com   PINELLAS PARK, Fla., March 3, 2023 – Transitions has announced that Transitions Academy 2023 will be held from May 21...

Are you familiar with the latest in wearable technology? Are you looking for the perfect gift for your loved ones who love to be...

Top Optometry podcasts by for all eye care professionals. The Defocus Media Optometry Podcast Network features new leaders and innovators in the eye care world each week, inspiring young doctors to think outside the confines of traditional optometry, explore new products and learn about new niche practice opportunities.

Transitions Optical has developed a presentation template for industry professionals to educate students about a career in the optical industry. The presentation was created in collaboration with the Transitions Diversity Advisory Board to help inspire and foster a more diverse pipeline of future optical industry professionals.

Currently, 13.6 percent of the U.S. population, or nearly 46 million people, identify themselves as Black or African American—yet this demographic represents less than two percent of practicing optometrists and only four percent of students enrolled in optometry school. This disparity has empowered Transitions®, along with the Transitions Diversity Advisory Board, to partner with Black EyeCare Perspective, an organization committed to increasing diversity, equity and inclusion in the eyecare industry, for the HBCU Light Intelligent Tour.

Dr. Darryl Glover and Sherianne James discuss how eye care professionals can leverage the Ray-Ban brand, with incredible brand awareness and consumer affinity, in their practice to create authentic brand experiences patients crave.

Beyond blurry vision, employees cite light sensitivity, eyestrain from digital device usage as well as an interest in blue light protection as top reasons they would seek care from an eyecare professional according to the annual Workplace Wellness survey from Transitions Optical.

FOR IMMEDIATE RELEASE Contact Courtney Myers Michelle Sabo-Sherwood Red Havas Transitions Optical 412 512 6542 tel 727-295-5754 tel   courtney.myers@redhavas.com michelle.sabo-sherwood@transitions.com  Relationship will include media buy, marketing package and...