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4 Generations of Optical Success with Daniel Brunson

Daniel Brunson shares the intricate art of optical brand building over decades, the strategic introduction of indie eyewear, and the transformative power of unique retail experiences.

TRANSITIONS ® GEN STM – THE NEW LENS STANDARD FOR PRESCRIPTION GLASSES 

 IS NOW AVAILABLE IN THE U.S. ULTRA-RESPONSIVE TO LIGHT, FEATURING A NEW TRUE-TO-TONE COLOR PALETTE & OFFERING HD VISION AT THE SPEED OF YOUR LIFE  TRANSITIONS...

Transitions® GEN S™: Better Vision, Eye Protection, and Maximum Comfort

Transitions® GEN S™: A groundbreaking leap in optical innovation that goes beyond traditional eyewear. In a dynamic conversation filled with excitement and expertise, Dr. Darryl Glover, along with Transitions® GEN S™ experts.

TRANSITIONS ® welcomes genius GEN S 

GIANT LEAP OF TECHNOLOGY, ULTRA-RESPONSIVE TO LIGHT: THE NEW STANDARD FOR PRESCRIPTION GLASSES  TransitionsOptical has entered an exciting new chapter and embarked on a fantastic...

Transitions Optical Unveils Finalists for the 2023 Transitions® Innovation Awards 

 Transitions Optical, Inc. has named the finalists for its annual Transitions® Innovation Awards program, which honors both individuals and organizations who have shown unparalleled...

The Power of the Handoff Between the Optometrist & Optician

The success of an optometric practice revolves around the relationship and handoff between the optometrist & optician. What are you doing in your practice to foster this relationship?

Vision Care in the Workplace: Employees Experience Increased Demands on Eyes 

Beyond blurry vision, employees cite light sensitivity, eyestrain from digital device usage as well as an interest in blue light protection as top reasons they would seek care from an eyecare professional according to the annual Workplace Wellness survey from Transitions Optical.

Press Release: Transitions Optical Announces 2022 Golf Tournament Sponsorship

FOR IMMEDIATE RELEASE Contact Courtney Myers Michelle Sabo-Sherwood Red Havas Transitions Optical 412 512 6542 tel 727-295-5754 tel   courtney.myers@redhavas.com michelle.sabo-sherwood@transitions.com  Relationship will include media buy, marketing package and...

Press Release: Transitions Optical Hosts Roundtable on Diversity, Equity and Inclusion...

Transitions Optical gathered optical industry leaders on April 21, 2022 in Victoria, BC for a discussion on diversity, equity, and inclusion in the Canadian optical industry. The discussion highlighted eye health and eyecare issues related to various ethnic groups in Canada and provided practical initiatives eyecare professionals can implement to better serve their diverse patients.

Press Release: Transitions Optical Announces Dates for Rescheduled Transitions Academy 2022

“We are thrilled to be able to welcome Transitions Academy attendees from across the globe to Orlando in June to celebrate this milestone event with us,” said Chrystel Barranger, president of Wholesale EMEA at EssilorLuxottica and president Essilor Photochromics and Transitions Optical. “The last two years have been filled with uncertainty, but we are excited to look ahead at the future of the optical industry together.”