Transitions Optical is encouraging eyecare professionals to earn or renew their Transitions ® Expert status through its refreshed Transitions ® Certification
Program. The new program includes live training opportunities, updated content, and access to
new offerings from Transitions.
Eyecare professionals can become a Transitions ® Expert by participating in one of the
Transitions ® Certified Live Virtual events taking place from May 21 through June 18.
Recognizing that they are expertly versed in light modulation, new and renewed experts will
receive:
o Official Transitions ® Expert Certificate
o Transitions ® Expert lapel pin
o Access to Transitions ® demonstration and practice tools 1
The Transitions ® Expert status is valid for one year and can be renewed annually.
When one member of an independent eyecare practice becomes a Transitions ® Expert, the
practice will be recognized as a Transitions ® Certified Provider with a special badge on the
Transitions.com store locator. They will also gain access to the Transitions ® Points Plus
program and a choice of demo tools, Transitions ® merchandise and more.
“Increasing training and education opportunities is the top way practitioners are looking to
address continued shortage of qualified professionals, 2 ” said Rose Harris, senior director, North
America Marketing, Transitions Optical. “To ensure consumers will have the best experience
when purchasing Transitions lenses, we want to provide the education eyecare professionals
1 Transitions ® tool or merchandise will be shipped to U.S. independent practices when they become available. One tool per practice.
Terms and conditions apply. While supplies last. Expect 6-8 weeks for delivery.
2 Source: The Vision Council, Provider inSights Q3 and Q4 2024
are looking for, while investing in advertising to support Transitions brand awareness and drive
traffic to certified providers.”
By participating in one of the live virtual events, hosted by SECO, Jobson and Leonardo,
eyecare professionals can gain their Transitions ® Expert status in one session from the
convenience of their home or office. Eyecare professionals and practices interested in the
Transitions ® Certification Program can learn more at TransitionsPRO.com/CertifiedLive.
About the Transitions ® Brand
Transitions ® , part of EssilorLuxottica group, has been pioneering light modulation for more than
30 years. With over 1,400 patents and patent applications, today it is the leading brand of the
dynamic lenses category recommended by eyecare professionals worldwide and worn by more
than 60 million people. Transitions ® features a full portfolio of light-responsive lenses that
seamlessly adapt to changing light situations, from clear indoor to dark outdoors.
