Tag: Varilux Challenge

This episode is brought to you in partnership with Essilor Do you prescribe specific brands when you write your patients’ glasses prescriptions? In a recent...

Across the United States, EssilorLuxottica has created digital “out of home” ads to help engage with potential patients about the importance of seeing their eye doctor. This type of campaign is above and beyond simple social media posts, actually leveraging the geolocation tracking operating in the background of our cellphones. Physical ads will be placed in major thoroughfares like airports, and with geolocation tracking, anyone who has been in a location to have seen a physical advertisement will then be tracked for ads to be served in their social media feeds that reinforce the conversation.