Vera Bradley showcases summer collection of new frames
MARIETTA, GA. – The McGee Group, a family-owned, American eyewear company specializing in the design and manufacturing of eyewear, sunglasses, readers and cases, is pleased to announce new releases from one of its most beloved partner brands, Vera Bradley.
The McGee Group collaborates with well-known lifestyle and apparel brands to develop exclusive, fashionable eyewear lines, and the July lineup from Vera Bradley features frames that incorporate the company’s iconic patterns with on-trend designs sure to appeal to longtime fans of the brand.
Vera Bradley is releasing four new women’s optical frames this month, including Diane. A recoloring of the bestselling semi-rimless frame features a thin rectangle shape and an open quilted metal décor endpiece with a square set stone and acetate temples emblazoned with signature Vera Bradley prints. It is now available in Sea Air Floral and Snowy Plaid.
Genna, available in Piccadilly Neutral and Sea Air Floral, is a feminine, modified rectangle frame made of beautiful, layered acetate, while the metal décor on the endpiece is casted with handset enamel.
Jeni, available in Island Garden and Dreamer Paisley, has an oversized rectangle frame with a feminine, fun style. Signature Vera Bradley patterns are included on the inside and outside of the temples, while diagonal milling on the front delivers a delicate pop that draws focus to the eyes.
Norah, available in Enchanted Mandala and Cloud Vine Multi, features a dramatic, oversized cat eye made with beautiful acetate. It has classic color palettes inspired by signature Vera Bradley prints, while captivating crystal laminations create a halo effect.
Three women’s sun frames also are included in the July lineup, including Daniella. Available in Sea Air Floral and Island Garden, this petite, classic aviator frame features Vera Bradley printed acetate temple tips and an extended metal endpiece with an embossed logo. The high-quality polarized lenses protect the eyes from the sun’s UV rays.
Available in Sea Air Floral and Dreamer Paisley, Jayne is a refined frame with a vibrant twist. The oversized, rounded rectangular frame adds a dramatic flair, while the metal rim stands out on the front’s acetate insert. The frame is crafted with soft, gradient lenses and thin metal temples with patterned temple tips.
Kaya, available in Island Garden and Dreamer Paisley, has an oversized, rectangular frame made with bold acetate. The diagonal milling on the front offers a unique pop that draws focus to the eyes, while the frame is finished with gradient lenses and patterned temples.
Vera Bradley will release nine new children’s frames in July, including Brenna. Available in Cloud Vine Multi and Botanical Paisley Pink, Brenna is an updated version of the bestselling modified square frame. It features iconic quilt-inspired metal decor on the endpiece and patterned temples.
Finn, available in Sea Air Floral and Enchanted Mandala, has a modified rectangle shape with feminine flair. It features vertical rivet décor on its corners for a mature look and patterned temples with coordinating acetate color combinations. Lilah, available in Enchanted Mandala, Dreamer Paisley and Cloud Vine Multi, has a soft rectangle shape with dainty uplifts, flat head rivets on the front and temples, and a comfortable spring hinge.
Linnie, available in Cloud Vine Multi and Sea Air Floral, has a quirky, modified metal frame and features a deep-toned matte brow piece. A pastel acetate layered with signature temple patterns helps to define the customer’s eyes. Luca, available in Sea Air Floral and Botanical Paisley, has a sharp rectangular frame shape balanced by soft crystal coloring and enchanting glitter detail, while the temple pattern and crystal acetate hues incorporate Vera Bradley prints.
Mila, available in Enchanted Mandala and Cloud Vine Multi, has a fun, oversized round metal frame with two-toned plated rims. This retro-style round metal frame features bright, signature patterns on the acetate extended temple sleeve, while the lightweight metal temples and plastic nose pads ensure all-day comfort.
Shanna, available in Dreamer Paisley and Cloud Vine Multi, brings a feminine flair to an easy-to-wear rounded rectangle shape. The front corner and temple print adds an extra pop of pattern, and the crystal acetate comes in delicate pastel shades. Summer, available in Island Garden and Dreamer Paisley, features a retro-style horizontal rivet décor on its endpieces and sides. It has an oversized modified rectangle acetate frame with a pop of pattern layered on the outside temples.
Whitley rounds out the July collection of new frames. Available in Sea Air Floral, this recoloring of a beloved bestseller has a classic rectangular frame with feminine, angular lifts with a deep-toned matte brow piece layered on lighter, shiny rims to add dimension.
ABOUT THE MCGEE GROUP
The McGee Group, celebrating 40-plus years, markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group represents Vera Bradley, Trina Turk, Mr Turk, Life is Good, Jenny Lynn Eyewear, Badgley Mischka, Ducks Unlimited, XOXO, Totally Rimless, and Argyleculture.
