Transitions Announces Dates for Transitions® Academy 2024

 Transitions has announced that Transitions® Academy 2024 will take place February 11 to 14, 2024 at the JW Marriott Grande Lakes in Orlando, Fla. 

 Transitions® Academy 2024 will continue to provide industry professionals with the opportunity to expand their knowledge through expert presentations, inspiring guest speakers, and Transitions®product and professional development workshops. The winners of the 2023 Transitions® Innovation Awards will also be announced during the event.

 Industry professionals who wish to attend Transitions® Academy 2024 can do so through the following ways:

  1. Become a Transitions® Innovation Award Finalist – The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices. The Transitions® Innovation Awards categories include: 2023 Transitions® Healthy Sight Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Channel Partner of the Year and Best in Training. Nominations for the Innovation Awards are open now through November 13, 2023. Additional details on the award categories and submission process can be found at
  1. Ask Your Lens Supplier Representative – Industry professionals should let their Transitions® lens supplier know they would like to register for Transitions® Academy.  Many lens suppliers are providing opportunities for customers to attend. In addition to the opportunity supplied by their lens supplier, two additional programs are also offered:
    1. Practices enrolled in the Essilor Preferred Rewards program can redeem their points for Transitions® Academy registration and hotel. 
    2. Many optical labs are also participating in The Road to Transitions® Academy program where every pair on Transitions lenses sold can earn points for Transitions® Academy registration and hotel. Ask your lab representative or email for more information.
  1. Request a Spot / Nominate Someone to Attend – Interested industry professionals from North America can request an invitation (limited spaces are available) at Additional details about cost and arrangements will be provided. 

To learn more about Transitions® Academy 2024 visit

About Transitions® Academy 

Transitions® Academy is one of the most well-recognized and unique educational events in the optical industry. Each year, hundreds of industry professionals from across the globe attend to participate in professional development and product technology workshops, hear from experts and educators on marketing and industry trends, and learn from their peers and partners during panel discussions.   

About the Transitions® Brand  

Transitions® eyeglass lenses and shields set new standards of advanced performance to provide ever increasing visual comfort, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about Transitions® Light Intelligent Lenses, visit or

Get in Touch


Please enter your comment!
Please enter your name here

Related Articles

Latest Posts