Oakley’s story began in 1975, igniting a history fueled by audacity. Now, the brand legacy unfolds as we usher in a new age of Oakley with the release of “Future Genesis: Chapter One,” an animated fiction film, that fuses Oakley’s almost 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to the brand’s DNA.
Today, Oakley announces a new era in its innovative legacy with the release of “Future Genesis: Chapter One,” an animated film and ashcan preview comic byDark Horse.Set between the original 1992 Max Fearlight film and the 2023 teasers, this chapter propels Oakley’s pioneering spirit marking the beginning of reimagining everything.
Future Genesis envisions a protopian future, blending Oakley’s nearly 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to its DNA. The universe-building of the film and comic book serve to reinvent the brand at every pillar including storytelling, retail, and upcoming product launches.
“Chapter One follows Max Fearlight, symbolizing Oakley’s legacy, as he undergoes an evolution parallel to the brand,” shared Brian Takumi, VP of Creative & Soul at Oakley. “This is more than a story and a campaign; it is a framework with a brand vision translated towards a limitless future and into the real world.” “From the renovation of our Foothill Ranch Lobby and global stores to product design and innovation, it is the beginning of reimagining everything for Oakley.”
We have interview availability with Brian Takumi, VP of Creative & Soul at Oakley to talk through this new evolution of the brand. If interested, I’m happy to coordinate.
Starting today, explore “Future Genesis: Chapter One” at oakley.com/futuregenesis and watch the full video HERE. Sharing more information and imagery HERE. Please let me know if you have a fit to cover the launch and if you have any questions.
