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Envision Your Success with the Transitions Innovation Awards 

Have you heard of the Transitions Innovation Awards? The Transitions Innovation Awards program recognizes and celebrates partners and individual optical industry professionals from Canada and the United States who have shown the highest commitment to innovating their businesses.


In this episode, Dr. Darryl Glover sits down with Dan Alder, VP of Professional Solutions, Marketing, Ray-Ban, to discuss how Ray-Ban continues to create iconic, culturally significant moments to generate brand love from consumers everywhere. 

Dr. Darryl Glover learns more about the Varilux® XR series™ at...

Dr. Darryl Glover sits down with Sherianne James, Chief Marketing Officer and Senior Vice President of Wholesale Marketing at EssilorLuxottica North America, to discuss the latest innovation, the Varilux® XR series™. The Varilux® XR series™ is the first eye-responsive progressive lens for instant sharpness in motion powered by behavioral artificial intelligence.

For the Love of Eyewear: Ray-Ban Stories Smart Glasses with Transitions®

Are you familiar with the latest in wearable technology? Are you looking for the perfect gift for your loved ones who love to be...

Press Release: VARILUX® XR SERIES™

EssilorLuxottica’s scientists have harnessed the power of artificial intelligence and combined it with their unmatched understanding of consumer lifestyles to create the best overall progressive lens*: Varilux® XR series™.

What is the Future of Optometry in Canada? Rick Gadd Shares...

What is the future of eye care in Canada? Dr. Harbir Sian discusses With Rick Gadd the role EssilorLuxottica plays in shaping the future of eye care in Canada. Rick Gadd serves as the President, EssilorLuxottica Canada and Essilor Instruments North America.

Press Release: EssilorLuxottica NA Wholesale Elevates Sales Leadership to Serve Independent Optical...

New York, NY (September 13, 2022) – In order to continue growing its support for Independent ECPs while leveraging the combined resources of the...

Sherianne James Named Chief Marketing Officer/SVP of Wholesale Marketing for EssilorLuxottica...

EssilorLuxottica announced today that it has named Sherianne James as Chief Marketing Officer/Senior Vice President of Wholesale Marketing for North America. An accomplished leader with over 25 years of marketing experience, Sherianne will now lead EssilorLuxottica’s combined commercial marketing efforts across N.A. including both its eyewear and lens brands. She will report directly to Fabrizio Uguzzoni, President of Wholesale North America for EssilorLuxottica.

Press Release: Transitions Optical Announces Dates for Rescheduled Transitions Academy 2022

“We are thrilled to be able to welcome Transitions Academy attendees from across the globe to Orlando in June to celebrate this milestone event with us,” said Chrystel Barranger, president of Wholesale EMEA at EssilorLuxottica and president Essilor Photochromics and Transitions Optical. “The last two years have been filled with uncertainty, but we are excited to look ahead at the future of the optical industry together.”

Defocus Media: Redefining How We Learn About Eyecare and Eyewear

flow of daily work, all available 24/7 and easy to access on a computer, tablet, or mobile device. With over 5760 hours of video, interactive lessons, and virtual classrooms in over 15 languages, knowing where to start can be overwhelming. The platform will suggest new content based on the content you engage and interact with to recommend courses based on your interests, meaning that no two users will receive the exact same experience. All courses on vision care are carefully conceived and taught by experts.