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Imagine celebrating the longest day of the year with an iconic brand. On June 21st, Ray-Ban hosted a one-of-a-kind global concert experience: the inaugural Ray-Ban SUN-DAY, celebrating the sun on the longest day of the year. The celebration occurred worldwide, in Tel Aviv, Paris, London, and New York.
The day was filled with vibrant energy and unmatched activations:
- Musical talent line up of a diverse range of musical styles to create a dynamic and memorable experience for guests
- Temporary tattoo bar and sun-screening studio for guests to commemorate their Ray-Ban SUN-DAY experience
- Product installation displays the latest Ray-Ban collections, including Reverse, Mega Icons, and Gen-Z, and showcases Ray-Ban’s commitment to providing superior eyewear that protects and enhances vision under the sun’s rays.
This Podcast is in Partnership with EssilorLuxottica
In this episode, Dr. Darryl Glover sits down with Dan Alder, VP of Professional Solutions, Marketing, Ray-Ban, to discuss how Ray-Ban continues to create iconic, culturally significant moments to generate brand love from consumers everywhere.
Introduction and Significance of Ray-Ban Sunday
00:00-02:21
Dr. Darryl Glover:
Today is Ray-Ban Sunday, an incredible event happening all across the world. It’s a fantastic day! So you guys in New York City, tell me what’s happening. Looking at that skyline, it seems incredible. I wish I could join you there. Can you tell me what’s happening today?
Dan Alder, VP Marketing Ray-Ban:
RayBan, one of the most beloved and iconic eyewear brands, has a long history with music. It’s the number one eyewear choice for artists worldwide. When we bring these two elements together – sunglasses, which are synonymous with RayBan, and music – we create this iconic moment on June 21st, the longest day of the year, the summer solstice.
We’re celebrating Ray-Ban Sunday, not only here in New York but also at four other events worldwide. We started in Tel Aviv, then Paris, London, and now we’re here in beautiful New York City, with the magnificent Manhattan skyline in view.
Staying Relevant and Creating Cultural Significance
02:28-03:13
Dr. Darryl Glover:
I’m intrigued about how a brand like RayBan stays so relevant and continues to be a significant part of our culture. How do you manage that?
Dan Alder, VP Marketing Ray-Ban:
Staying fresh, exciting, and unpredictable is key. Today, we’re creating a culturally significant, iconic moment. We’re celebrating the longest day of the year, the Sun-Day. We’re trying to own this moment while keeping things authentic to who we are. As you mentioned, we’re known for our association with the sun and music. When you combine these two, we create a moment that we can truly own.
Global Experience of Ray-Ban Sunday and Guidance for Retailers
03:38-05:37
Dr. Darryl Glover:
RayBan always offers fantastic experiences. When I think of RayBan, I think of a journey, iconic sunglasses, and a legendary brand. Can you describe what people worldwide are experiencing today, on this Sunday?
Dan Alder, VP Marketing Ray-Ban:
Absolutely. We’re at the West Light Hotel in Brooklyn, specifically on the roof to get as close to the sun as possible.
We have two levels dedicated to the event. On the top level, we’re featuring four diverse musical artists who’ll be performing from 5:00 PM to 10:00 PM, curating the sunset over Manhattan.
On the second floor, we have a temporary tattoo parlor and a sun screening event where attendees can customize t-shirts and bucket hats with the logo to commemorate the event. We also showcase our unique Ray-Ban products, including reverses, mega icons, and the summer collection.
Dr. Darryl Glover:
For all my colleagues listening who want to bring these products into their offices, what should they do?
Dan Alder, VP Marketing Ray-Ban:
Excellent question. The Ray-Ban Sunday event kicks off the longest day of the year, the start of summer. Everyone should head to my.essilorluxottica.com to shop the collection and ensure they’re fully stocked with Ray-Ban for the summer. Shades on, volume up. I love it!
