Tag: EssilorLuxottica

EssilorLuxottica announced today that it has named Sherianne James as Chief Marketing Officer/Senior Vice President of Wholesale Marketing for North America. An accomplished leader with over 25 years of marketing experience, Sherianne will now lead EssilorLuxottica’s combined commercial marketing efforts across N.A. including both its eyewear and lens brands. She will report directly to Fabrizio Uguzzoni, President of Wholesale North America for EssilorLuxottica.

“We are thrilled to be able to welcome Transitions Academy attendees from across the globe to Orlando in June to celebrate this milestone event with us,” said Chrystel Barranger, president of Wholesale EMEA at EssilorLuxottica and president Essilor Photochromics and Transitions Optical. “The last two years have been filled with uncertainty, but we are excited to look ahead at the future of the optical industry together.”

flow of daily work, all available 24/7 and easy to access on a computer, tablet, or mobile device. With over 5760 hours of video, interactive lessons, and virtual classrooms in over 15 languages, knowing where to start can be overwhelming. The platform will suggest new content based on the content you engage and interact with to recommend courses based on your interests, meaning that no two users will receive the exact same experience. All courses on vision care are carefully conceived and taught by experts.

Across the United States, EssilorLuxottica has created digital “out of home” ads to help engage with potential patients about the importance of seeing their eye doctor. This type of campaign is above and beyond simple social media posts, actually leveraging the geolocation tracking operating in the background of our cellphones. Physical ads will be placed in major thoroughfares like airports, and with geolocation tracking, anyone who has been in a location to have seen a physical advertisement will then be tracked for ads to be served in their social media feeds that reinforce the conversation.

In-person and virtual programming will immerse ECPs with the blockbuster brands and programs that support their practice Dallas & New York (May 25, 2021) –...