Just in time for the Big Game, Oakley debuts two exclusive Players Collection colorways—Chaminade (Moon Dust frame + Prizm 24k Polarized lenses) and De La Salle (Matte Jade Opaline frame + Prizm Jade lenses)—inspired by New Orleans’ vibrant spirit and Mardi Gras heritage. The limited-edition collection channels the confidence and charisma of NFL tunnel walks with bold, innovative style.
Beyond eyewear, Oakley has transformed Octavia Art Gallery into the Oakley Icon Outpost—an immersive, futuristic experience in downtown New Orleans. Fans and athletes can step into the world of Max & Maxine Fearlight, customize eyewear, experience Future Genesis VR, and explore Oakley’s football legacy.
In late 2023, Oakley also extended its official on-field NFL partnership and license agreement through 2030, providing eyewear to all 32 teams and staff. This season, Oakley enhanced its on-field presence with an updated logo on athlete shields, reinforcing its commitment to innovation and Prizm Lens Technology.
