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Press Release: OAKLEY CELEBRATED SUPER BOWL WEEK WITH ON-FIELD PRESENCE AND...

This year, 112.3 million people tuned in to watch the Super Bowl, making it the highest rated Super Bowl in five years*. As an...

Defocus Media: Redefining How We Learn About Eyecare and Eyewear

flow of daily work, all available 24/7 and easy to access on a computer, tablet, or mobile device. With over 5760 hours of video, interactive lessons, and virtual classrooms in over 15 languages, knowing where to start can be overwhelming. The platform will suggest new content based on the content you engage and interact with to recommend courses based on your interests, meaning that no two users will receive the exact same experience. All courses on vision care are carefully conceived and taught by experts.

Press Release: Applications for the 2022 Transitions Change Agent and Student...

PINELLAS PARK, Fla., November 18, 2021 – Applications for the 2022 Transitions Change Agent and Transitions Student Ambassador programs are now being accepted online until November 30, 2021. Industry professionals interested in becoming a Transitions Change Agent can visit TransitionsPRO.com/ChangeAgent. Optometry and Opticianry students interested in becoming a Transitions Student Ambassador can visit http://transitionspro.com/StudentAmbassador. 

Optometry Podcast: Dr. Deborah Weston Pro Tips for Practice in 2021

From supply chain issues, staffing shortages, and patient expectations for immediate, digital access to products and services, Dr. Deborah Weston talks about tools for...

Optometry Podcast: Varilux Challenge

This episode is brought to you in partnership with Essilor Do you prescribe specific brands when you write your patients’ glasses prescriptions? In a recent...

Optometry Podcast: Transitions® XTRActive® Polarized™ and Transitions® XTRActive® New Generation Lenses.

This podcast was sponsored by Transitions What’s next in light adaptive technology? We’re joined by Tara Hehr, Transitions Optical Key Account Manager for Independent Lens...

Press Release: ESSILOR VISION FOUNDATION GEARS UP FOR BACK TO SCHOOL

DALLAS, TEXAS – July 27, 2021 – It is hard to believe that millions of kids will be returning to the classroom in a few weeks. Clear vision is essential for students to be successful in school, yet one in four schoolchildren has a vision impairment significant enough to affect their ability to learn. Essilor Vision Foundation (EVF) wants all students to have the clear vision they need and is raising awareness among school nurses, teachers and parents through its Champions for Sight® and Kids Vision for Life programs.

Optometry Podcast: Dr. Darryl Glover Talks Digital Ads with Sherriane James

Across the United States, EssilorLuxottica has created digital “out of home” ads to help engage with potential patients about the importance of seeing their eye doctor. This type of campaign is above and beyond simple social media posts, actually leveraging the geolocation tracking operating in the background of our cellphones. Physical ads will be placed in major thoroughfares like airports, and with geolocation tracking, anyone who has been in a location to have seen a physical advertisement will then be tracked for ads to be served in their social media feeds that reinforce the conversation.

Optometry Podcast: GLOBAL MYOPIA AWARENESS COALITION

We celebrated #MyopiaAwarenessWeek by sharing the mission and actions of the Global Myopia Awareness Coalition and what is being done to bring public awareness to myopia...

Press Release: EssilorLuxottica Brings High-Tech Immersive Experiences to Vision Expo East

In-person and virtual programming will immerse ECPs with the blockbuster brands and programs that support their practice Dallas & New York (May 25, 2021) –...