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Dr. Darryl Glover learns more about the Varilux® XR series™ at...

Dr. Darryl Glover sits down with Sherianne James, Chief Marketing Officer and Senior Vice President of Wholesale Marketing at EssilorLuxottica North America, to discuss the latest innovation, the Varilux® XR series™. The Varilux® XR series™ is the first eye-responsive progressive lens for instant sharpness in motion powered by behavioral artificial intelligence.

The Power of the Handoff Between the Optometrist & Optician

The success of an optometric practice revolves around the relationship and handoff between the optometrist & optician. What are you doing in your practice to foster this relationship?

Press Release: VARILUX® XR SERIES™

EssilorLuxottica’s scientists have harnessed the power of artificial intelligence and combined it with their unmatched understanding of consumer lifestyles to create the best overall progressive lens*: Varilux® XR series™.

Optometry Podcast: Top 10 Eye Care Podcasts in 2022

2022 was an incredible year in eye care! Defocus Media had the opportunity to partner with fantastic organizations, interview impactful eye care professionals,...

Crizal Sapphire HR No-Glare Lens | Breakthrough Lens Technology

How do you start the conversation about lens solutions with your patients? Are you providing breakthrough lens technology for your patients? Do you mention branded names? What is your go-to anti-reflective coating?

Ray-Ban with Sherianne James

Dr. Darryl Glover and Sherianne James discuss how eye care professionals can leverage the Ray-Ban brand, with incredible brand awareness and consumer affinity, in their practice to create authentic brand experiences patients crave.

Sherianne James Named Chief Marketing Officer/SVP of Wholesale Marketing for EssilorLuxottica...

EssilorLuxottica announced today that it has named Sherianne James as Chief Marketing Officer/Senior Vice President of Wholesale Marketing for North America. An accomplished leader with over 25 years of marketing experience, Sherianne will now lead EssilorLuxottica’s combined commercial marketing efforts across N.A. including both its eyewear and lens brands. She will report directly to Fabrizio Uguzzoni, President of Wholesale North America for EssilorLuxottica.

Press Release: OAKLEY CELEBRATED SUPER BOWL WEEK WITH ON-FIELD PRESENCE AND...

This year, 112.3 million people tuned in to watch the Super Bowl, making it the highest rated Super Bowl in five years*. As an...

Defocus Media: Redefining How We Learn About Eyecare and Eyewear

flow of daily work, all available 24/7 and easy to access on a computer, tablet, or mobile device. With over 5760 hours of video, interactive lessons, and virtual classrooms in over 15 languages, knowing where to start can be overwhelming. The platform will suggest new content based on the content you engage and interact with to recommend courses based on your interests, meaning that no two users will receive the exact same experience. All courses on vision care are carefully conceived and taught by experts.

Press Release: Applications for the 2022 Transitions Change Agent and Student...

PINELLAS PARK, Fla., November 18, 2021 – Applications for the 2022 Transitions Change Agent and Transitions Student Ambassador programs are now being accepted online until November 30, 2021. Industry professionals interested in becoming a Transitions Change Agent can visit TransitionsPRO.com/ChangeAgent. Optometry and Opticianry students interested in becoming a Transitions Student Ambassador can visit http://transitionspro.com/StudentAmbassador.