The Iconic BrandTeams Up with Global Superstar to Redefine Style and Vision for Ray-BanStudios
February 21, 2025— Milan, IT — Ray-Ban is excited to announce the appointment of fashion
innovator and entrepreneur, A$AP Rocky, as its first-ever Creative Director. Known for his
trendsetting influence in both the music and fashion industries, Rocky will bring his distinctive
vision to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image
& design. He kicks off the appointment with the Blacked Out Collection, a redesign of the
Mega Icons with a brand new lens type, expected for release in April of 2025.
A Visionary Partnership
A$AP Rocky, born Rakim Mayers, has taken the world by storm since his emergence in 2011.
He’s amassed billions of musical streams and multiple award nominations. Now, on the heels of
his fourth studio album, Don’t Be Dumb, Rocky takes the helm as the first ever Creative Director
for Ray-Ban Studios, the creative platform that launched in 2016 which celebrates the power of
music and stories of courageous artists. The partnership marks a major step in Ray-Ban’s
evolution, blending its rich heritage with contemporary culture infused with Rocky’s signature
style.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said
A$AP Rocky. “I’m excited to be part of the strong heritage and develop the next chapter for an
iconic brand like Ray-Ban.”
“Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle. For nearly 80
years the brand has been on the faces of the most iconic musicians, artists, actors and heroes –
shaping and re-shaping the status quo, leading cultural revolutions of all the times. Today, we
are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push
the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are
reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
says Ray-Ban President, Leonardo Maria Del Vecchio.
Bringing Bold Ideas to Life
Rocky will launch disruptive frames that blend classic elements with bold and modern
influences. The Blacked Out Collection includes traditional iconic styles turned Mega featuring
gold plated details and brand news ultra-black lenses. His involvement will extend beyond
designing eyewear by directing campaigns, redesigning Ray-Ban stores while incorporating
music, fashion, and the arts.
